Privacy Notice Last Updated: 20th July 2026
At Peakfield Farm Vets (“we,” “our,” or “us”), we are committed to protecting the privacy and security of the personal information of our clients, suppliers, and website visitors. This Privacy Notice explains how we collect, use, disclose, and safeguard your information when you visit our website “peakfieldfarmvets.com” or use our veterinary services.
1. Information We Collect
We collect personal information necessary to provide veterinary care to your livestock/animals and to manage our business relationship with you.
Information You Provide Directly to Us:
- Contact Information: Name, farm/business name, postal address, email address, and phone numbers.
- Account & Billing Details: Payment details, bank account information, invoicing history, and credit reference checks (where applicable).
- Holding & Herd Information: CPH (County Parish Holding) numbers, flock/herd identifiers, movement records, and farm assurance scheme details.
- Veterinary Records: Clinical notes, prescription histories, diagnostic lab results, post-mortem reports, and farm health plans.
Information Collected Automatically:
- Website Usage Data: IP address, browser type, device information, and pages visited via cookies (see Section 7).
2. How We Use Your Information
We use your personal data for the following purposes:
- Veterinary Care & Clinical Services: To diagnose, treat, and manage the health and welfare of your livestock.
- Prescriptions & Medicine Records: To dispense veterinary medicines, issue prescriptions, and maintain legally required medicine logs (including cascade records and withdrawal periods).
- Regulatory Compliance & Statutory Reporting: To notify relevant government authorities (e.g., DEFRA, APHA) regarding reportable or notifiable diseases, TB testing, and livestock movements as required by law.
- Business Operations: Invoicing, account management, debt recovery, and record-keeping.
- Farm Assurance & Quality Schemes: Sharing data with farm assurance schemes (e.g., Red Tractor) or dairy processors, only where you have requested or authorized us to do so.
- Communication: Sending service reminders (e.g., vaccination schedules, routine health visits), farm health alerts, and practice updates.
3. Legal Basis for Processing
We process your personal information under the following legal grounds:
- Contractual Necessity: To fulfill our contract to provide veterinary services and products to Peakfield Farm Vets’ clients.
- Legal Obligation: To comply with veterinary medicines regulations, animal welfare laws, disease control legislation, and tax/accounting rules.
- Legitimate Interests: To run and grow our practice, maintain accurate herd health data, and send relevant service updates.
- Consent: Where required (e.g., for direct marketing emails), which you can withdraw at any time.
4. How We Share Your Information
We do not sell your personal data. We may share your information with trusted third parties in the following circumstances:
- Diagnostic Laboratories & Specialists: External pathology labs or specialist consultants to assist with animal health diagnostics.
- Government & Regulatory Bodies: Statutory authorities (such as APHA or local Trading Standards) where legally required for disease surveillance and reporting.
- Service Providers: Third-party IT support, cloud storage providers, practice management software platforms, and payment processors who process data on our behalf.
- Assurance & Industry Bodies: Farm assurance schemes, milk processors, or integrations (e.g., MyHerd, NLMD) with your permission.
5. Data Security and Retention
- Security: We implement appropriate technical and organizational measures to prevent unauthorized access, loss, or misuse of your data.
- Retention: We retain your personal data and animal medical records for as long as necessary to provide our services and to comply with legal, tax, and professional veterinary obligations (e.g., veterinary medicine records are typically kept for a minimum of 5 years).
6. Your Legal Rights
Depending on your jurisdiction, you have rights regarding your personal data, including the right to:
- Access a copy of the personal information we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (where we are not legally required to keep it).
- Object to or restrict the processing of your data.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact Peakfield Farm Vets using the details below.
7. Cookies and Analytics
Our website uses cookies to improve user experience, analyze traffic, and ensure basic site functionality. You can adjust your browser settings to decline non-essential cookies at any time.
8. Contact Us
If you have concerns about how Peakfield Farm Vets collects, uses or protects your personal information, you have the right to make a complaint directly to us.
- Practice Name: Peakfield Farm Vets
- Data Contact: Chris Butterworth
- Email: privacy@peakfieldfarmvets.co.uk
- Phone: 01283 243363
- Address: Sapperton Manor Estates, The Stable, Sapperton Courtyard, Derby DE65 5AU
Please provide as much information as possible about your concern so that we can investigate it appropriately. We will acknowledge receipt of your complaint within 30 days and will investigate the matter promptly and fairly. We aim to provide a substantive response without undue delay and will keep you informed if our investigation is likely to take longer than expected. Where appropriate, we may request further information to help us investigate your concerns.
If you remain dissatisfied with our response, you have the right to raise your concerns with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters. The ICO can be contacted via its website at www.ico.org.uk or by telephone on 0303 123 1113.